The mission of The Ten Seventeen Project is to provide a sustainable supply of high quality beef to local food banks and other entities serving food-insecure families.
Formed in Powell Butte, Oregon on March 23, 2014, this 501c3 non-profit program has distributed more than 80,000 pounds of meat to hungry families and individuals in need.
Ranch and rodeo communities utilize cattle for various activity-based programs nationwide. Cattle are typically purchased on an annual basis or leased from independent contractors. The 1017 Project fills this need, and expands upon it, by partnering with the community in raising, breeding, training and donating the end product of high quality protein to food insecure people in the community.
The Ten Seventeen Project has the added dimension of providing a year-round training outlet for the thriving cowboy culture that surrounds the cattle property by allowing use of the cattle for popular arena roping activities such as jackpot roping events, youth rodeo camps and weekly roping practices that are open to the public, thereby reaching members of the local community as they take advantage of the facilities and livestock to hone their ranching and competitive skills. In other words, this community outreach to a wide array of rural and urban citizens is as easy as feeding a cow.
The Ten Seventeen Project invests primarily in Corriente cattle, which are considered “easy keepers” because of natural attributes like high fertility, early maturity, trouble-free calving, and foraging efficiency, as well as disease and parasite resistance. Studies have shown that Corriente grazing habits are beneficial for rangelands and this breed eats significantly less than traditional beef cattle, requires less water and thrives on sparse, open-range landscapes; all while producing a leaner-than-average beef product.
On average, a 1017 cow yields 450 pounds of hamburger. Since 1 pound of hamburger translates into approximately 4 meals, this means that one cow provides over 1,800 meals to a community. An unusual value-added benefit of the 1017 model is that even the most premium cuts of beef from each cow are combined into every convenient package of hamburger given to recipient families.
The 1017 cattle essentially have three careers whereby they “earn their keep” by being leased-out for sporting events, then work as practice-lease sets, and, finally, are sold or butchered.